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Tripulse launches the first sustainable sports bra made with innovative eucalyptus fiber, fighting toxins and plastic in the industry
Stockholm, Sweden, May 15, 2023 - The Swedish sustainable activewear brand Tripulse is taking the fight against plastic pollution and toxins as it launches the first sports bra made from sustainable and skin-friendly eucalyptus fiber.
Current sports bras pose environmental and health risks
Recent testing done by the Center for Environmental Health (CEH) found that sports bras from many of the biggest activewear brands could expose individuals to up to 22 times the safe limit of BPA, a hormone disrupting chemical that affects the normal functioning of the body, including growth, development and reproduction.
Synthetic activewear is also a large contributor to global microplastic pollution with an estimated 35% of microplastic in oceans originating from synthetic textiles.Co-developed with a community of hundreds of women
The Tripulse sports bra was developed with input from hundreds of women. In a survey conducted by the company, women shared their experiences with existing sports bras. Despite there being nearly endless options on the market, women still find that there is a lack of natural, non-toxic and breathable alternatives that offer comfortable fit & sufficient support.
To come up with the solution, Tripulse built a team of experts who have previously developed sports bras for some of the world's leading activewear brands. The development process took around 14 months and the bra was tested extensively by both professional athletes and casual exercisers, to ensure the design provides optimal support for a variety of training intensities and body types.
“I’m a firm believer that a product can only be great if it’s developed together with the end user. Thanks to our community’s input and feedback we can now confidently say we created a sports bra that solves real customer issues and is already loved by our testers.”, says Franziska.
Toxin-free, wood-based performance fabric
The Tripulse sports bra, crafted from a distinctive blend of TENCEL® lyocell consisting of eucalyptus and wood fibers, presents an ideal choice for eco-friendly activewear. Boasting exceptional comfort and breathability, this innovative material is also hypoallergenic, free of toxins, and naturally resistant to odors.
Choosing TENCEL® also offers environmental benefits. Its closed loop production process significantly reduces water consumption and eliminates environmental pollution.
The fabric was developed by the leading European material R&D partner PYRATEX®, who shares the Tripulse mission of replacing synthetic materials with powerful plant-based alternatives. “ PYRATEX® Power 3 fabric mimics the functionality, retention and water absorption of fully synthetic sportswear, but instead it is processed from fiber to fabric avoiding any harmful chemicals or BPA backed with some of the most strict certifications of the industry such as bluesign® which makes PYRATEX® the perfect fabric to be the first layer with our skin. Additionally, it saves per meter 5,16kg of CO2 and 60,83 liters of water in comparison to conventional viscose fibers (from fiber origin to dyeing process, to finishing), says Mery D. Herbosa, head of R&D at PYRATEX®.
Smart design features
In addition to the unique fabric, the Tripulse sports bra has smart features to ensure that it benefits women in the best possible way. These features include a carefully tuned racerback design, non-see through material, extremely comfortable shoulder straps, and the option to insert your own removable bra pads.
The versatile design of the sports bra strikes an ideal balance between ample support for various activities and all-day comfort, making it perfect not only for exercise but also for travel and work.
The brand will launch its revolutionary next-generation sports bra made from premium eucalyptus fiber TENCEL® on the crowdfunding platform Kickstarter on May 25 at 7pm CET.
"We believe it's time for a change in the industry, where women can have full confidence and a good conscience when working out, and no longer have to compromise on performance, their health or the planet. That’s why we created the Tripulse next gen sports bra and we’re so excited to bring it to the world“, Franziska concludes.
About Tripulse:
Tripulse is a Swedish sustainable activewear brand dedicated to producing high-performing, eco-friendly performance apparel that combats toxins and plastic pollution. Their products combine quality, comfort and performance with a user-centric and timeless design that have sustainability in their very DNA. Designed in Sweden, ethically made in Europe.
The company was founded in 2019 and today has customers in over 50 countries.
Press contact:
Franziska Mesche
CEO & Founder, Tripulse
+46 760 78 95 09
