Packaging & Transport

Sustainability doesn’t stop with the product. It is a core part of everything we do, and that includes the selection of our packaging materials and the transport we choose.


Sustainability doesn’t stop with the product. It is a core part of everything we do, and that includes the selection of our packaging materials.

As our guiding principles, we want to achieve the lowest environmental impact as possible with our packaging choices while at the same time offering you a beautiful experience when receiving our clothes.

For that, our aim is to avoid any plastics in our packaging, and to use materials that are recyclable and as much as possible made from recycled materials or else biodegradable. In short, we want to avoid using new virgin resources for our packaging as much as possible, and instead use what has already existed before.

We also want to reduce too much unnecessary packaging materials and aim to strike the right balance of giving you a beautiful experience when receiving our products and at the same not overloading our packages with too many unnecessary extras.

Lastly, we want to encourage you to reuse the packaging as much as possible.

Here a breakdown of our packaging materials:

  • Packaging box:100% recycled paper
  • Wrapping paper: 100% recycled paper
  • Tape:100% recycled FSC paper, water-activated (instead of glue), soy-based ink (instead of conventional petroleum-based ink); a tree is planted for every purchase we make
  • Cards: 100% recycled paper with bio-based ink; made using 100% eco electricity; purchased from climate-neutral supplier
  • Big sticker:100% recycled paper with bio-based ink; made using 100% eco electricity; vegan; purchased from climate-neutral supplier
  • Small sticker: FSC certified and acid free paper (meaning it comes from sustainably managed forests and no harmful chemicals will be left behind when decomposing); soy-based ink (instead of conventional petroleum-based ink)
  • Hangtags: 100% recycled paper
  • String for our hangtags: Paper

All our packaging materials are recyclable and even biodegradable.

We recommend reusing our packaging (e.g. the boxes) where possible, and else recycle it.


Transport has a big impact on our environment due to the greenhouse gas emissions that are inevitably attached to it. Our aim is to reduce the environmental impact of transporting our clothes as much as possible, while at the same time giving you a positive delivery experience.

We do this in several ways:

  • We choose transport via land over airplane wherever possible. All our deliveries get climate compensated through the sustainability programs offered by our transport partners and you even have the choice to overcompensate for them during checkout by our compensation partner
  • We want to avoid unnecessary returns as much as possible as they heavily contribute to the environmental problems caused by transport. Did you know that returned items oftentimes can’t be resold any more and end up as waste? That is something we strongly intend to avoid. We do this by giving you a clear description and images of our products and a good sizing chart. We also encourage you to contact us should there be any open questions related to our products before you make the purchase.

Here a breakdown of the compensation programs by our transport partners:

  • DHL GoGreen: Before we'll send your package with DHL Express GoGreen, DHL calculates the emissions the transport causes and then compensates for this through subsidies to external parties' climate protection projects. This way, the transport's emissions are neutralized. For instance, if your shipment emits 20 kg of CO2 emissions, DHL will compensate with at least the same amount by purchasing emission reductions in external projects. The calculation and compensation of these emissions is checked annually by Société Générale de Surveillance S.A (SGS), an independent auditor.
  • PostNord Klimatkompensation: We use this additional service when sending our packages within Sweden. PostNord is investing the full compensation in renewable energy production in developing countries. Fossil energy production is being replaced by renewables. This is done with the help of UN certified CDM (Clean Development Mechanism) projects via the company 2050.